Stop undercharging for your amigurumi and crochet
A pricing calculator built for the way crocheters actually work. Factors yarn cost, real hours, difficulty, size, and regional demand — so the price you charge matches the work you put in.
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Why most crocheters underprice their work
"Just the yarn cost"
Charging $5 above materials means you paid yourself less than minimum wage for 12 hours of detailed work. The yarn is the smallest part.
Lost hours
Most makers underestimate how long a piece takes by 30–50%. Tracking honestly is the first step to pricing honestly.
Fear of the number
"Nobody will pay $80 for a doll." Buyers who value handmade will. The calculator gives you the math to justify the price.
What the calculator factors in
Six inputs, one suggested price range. No spreadsheets, no guessing.
Yarn & materials
Skein cost, eyes, stuffing, embellishments — all the supplies that go into one doll.
Work hours
How long it actually takes you to make it. Honest hours, not optimistic hours.
Difficulty
Beginner to expert. Color changes, sculpting, and tiny stitches all count.
Market demand
Bestseller creatures, seasonal pieces, and niche designs price differently.
Region & buyer
What sells in Tokyo isn't what sells in São Paulo. We adjust for purchasing power.
Profit margin
Choose a percentage or fixed amount. The calculator works backwards from your goal.
Built for both sides of the business
Physical products
For finished dolls, plushies, and crochet items you sell directly.
- · Material cost + labor + overhead
- · Difficulty and size multipliers
- · Suggested price range (min–max)
- · Final price with margin built in
Digital patterns (PDF)
For pattern designers selling PDFs on Etsy, Ravelry, or their own shop.
- · Design + testing + writing hours
- · Break-even point at chosen price
- · Revenue projections (10–500 copies)
- · Profit-per-copy clarity
Pricing questions, answered
How do I price my crochet amigurumi to actually make money?
Most crocheters undercharge because they only count yarn cost. A fair price covers your yarn and supplies, pays you a real hourly rate for the hours you actually worked, adds a margin for overhead (electricity, packaging, marketplace fees), and accounts for difficulty and market demand. Our calculator walks you through every factor so the final number reflects what your work is genuinely worth.
What should I charge per hour for crochet work?
Most indie crocheters earn somewhere between $10 and $25 an hour, depending on skill level, region, and customer type. A beginner selling at a craft fair charges differently from an experienced designer selling intricate dolls on Etsy. Our calculator suggests an hourly rate based on your region and income level, and you can override it once you know your numbers.
How is amigurumi pricing different from regular crochet pricing?
Amigurumi has a higher hour-to-size ratio than blankets or garments — a 15 cm doll can take 8 to 20 hours, while a baby blanket might be done in 6. Pricing the same way as a blanket leaves you working for cents an hour. Amigurumake's calculator knows the difference and weighs hours more heavily for small, detailed items.
Should I sell finished dolls or PDF patterns?
Finished dolls earn more per sale but cap your income at hours-worked. PDF patterns take more upfront design and testing time but can sell unlimited copies. The Smart Pricing tool has two modes: Physical Product (for finished items) and Digital Pattern (for PDFs with break-even and profit projections). Many designers do both.
Does the calculator account for Etsy fees and platform costs?
Yes — you can add an overhead percentage that covers marketplace fees, payment processing, packaging, and shipping prep. Etsy alone is roughly 6.5% transaction + 3% + $0.25 payment processing, plus listing fees. Building this into the price upfront protects your margin.
Price your work with confidence
The Smart Pricing tool is one of six studios inside Amigurumake. Start free and explore them all.
Guides worth reading next
How Much Should You Charge for a Crochet Pattern?
Real price bands, the payback math, and the mistakes that keep designers underpaid.
When Should Designers Raise Prices?
The signals that say your work is worth more, and how to raise without losing buyers.
A Guide to Digital Product Bundles
Raise the average order without touching any single pattern price.