Price, Package and Sell

Selling a pattern is a second craft. The PDF has to look like something worth paying for, the price has to cover the hours that went into it, and the file has to reach the buyer and keep working after it does.

These guides start where the pattern is finished: publishing your first one, making a PDF that sells, photographing the piece, branding, delivery, and pricing it properly, including when to raise the price. Safety standards and market trends are here too, because both decide what you can sell and to whom.